Our Story

Suntory Beverage and Food Health Enrichment (SBFHE) is a business unit under Suntory Beverage and Food Asia Pacific, established in 2025 through the strategic integration of Suntory Beverage and Food (Thailand) and Suntory Beverage and Food Cluster Asia. Guided by our "Seikatsusha" philosophy — understanding people's lived experiences and unique needs —
we unite to drive growth in health enrichment, delivering an innovative portfolio rooted in Suntory's rich heritage.

With 1,200 passionate team members across the region, we champion iconic brands like BRAND’S, Ribena, Lucozade, and BOSS Coffee. Inspired by our "Yatte Minahare" spirit and commitment to "Growing for Good," we create meaningful value, promote healthier lifestyles, and pioneer innovations that strengthen communities across APAC.

Our Purpose

To inspire the brilliance of life,
by creating rich experiences for people, in harmony with nature.

Our Values

Suntory's core values, anchored in our founding spirit, serve as a guiding framework that shapes our mindset and actions — empowering us to live our purpose and create a lasting impact on our consumers, our people, and our communities.

Growing for Good

Growing for Good

We keep growing, as individuals and as a corporation, towards a better world. By continuing to grow, we expand our capacity to improve society.

Yatte Minahare

"Yatte Minahare"

We refuse to fear failure, refuse to give in or give up, and stay relentless in our quest to innovate new values.

Giving Back to Society

Giving Back to Society

We give back from what our business earns, not only by reinvesting in our company, but by caring for our customers and partners and contributing to society.

Global Company

Global Company

Suntory Group is a global beverage and wellness company, founded in 1899 in Osaka. Operating across five continents, 40,000 Suntorians bring Japanese craftsmanship and bold spirit to deliver quality products worldwide.

Global Company

Sustainability

Guided by our “Growing for Good” value,
we are committed to building a sustainable society where enriching lives, protecting the natural environment, and uplifting communities thrive in harmony.

Brands

Health Enrichment Health Enrichment Beverage Beverage